Supermodel Cindy Crawford
Teams with SIGG and PUR to Fight Waste

May 14 | archive | subscribe

 

Cindy Crawford is more than a pretty face, she's a mother. And, this Wonder Woman is using her voice to ensure that the footprints she leaves behind are done so with Eco–conscience care.

Over 38 billion plastic water bottles end up in landfills every year. By switching to filtered water from a PUR faucet mount water filtration system and a reusable bottle, your family with bottled water for an entire year, which could save at least $600 per person annually.

Realizing the impact her bottled water drinking habit was having on Mother Earth, she began using the PUR water filter system to fill up aluminum bottles instead.

Knowing how easy it was to transition, she teamed up with PUR water and SIGG bottles to encourage people to take the same steps she has.

“Like me, many moms today are concerned about the environment. We all want to live a little greener and do our part for the planet and for the health our families. The good news is that even small changes can make a huge impact on the environment. And that's great news for my family because changes that fit easily into our hectic routine are the ones that are going to stick.” Said Crawford.

The supermodel mama designed a $20 limited–edition SIGG bottle. All of the proceeds will go to Children's Safe Drinking Water, which prevents water–related diseases in developing countries.

“That's why I would like to share some easy, green tips for other moms out there. They've worked in my house. I have learned that getting the whole family involved shows the kids that being eco-friendly can be fun!” Said Crawford.

Here are the Supermodel’s Six Tips

Recycle and create a compost pile
Recycling and composting food diverted 82 million tons of material away from landfills and incinerators in 2006. Turn your kids into recycling and composting experts by putting them in charge of your household's efforts. It will teach them responsibility as well as sustainability.

Wash clothes with cold water and use concentrated detergent
Thirty-six percent of hot water use in households comes from laundering. By using cold water, you'll cut back on your energy bill and consumption. Take it one step further by washing your clothes with concentrated detergent and you'll cut back on plastic container waste as well.

Ditch the plastic bags
Over 100 billion plastic bags are thrown away every year. Next time you head to the grocery store or out on your errands, take canvas bags with you. There are a lot of stylish options out there now so you'll be very "eco-chic!"

Buy local
Purchase food from local areas and help to cut back on gas emissions created by long transportation routes out-of-area fruits and vegetables must take to get to your local grocery. Your food will be fresher, taste better and the air will be cleaner.

Use an online phone directory
Call up your local phone company and ask to be taken off of their delivery route. Believe it or not, phone books make up almost 10% of waste at dumpsites!
Throw an eco-chic party Don't throw out those old pants -- throw a wardrobe-swapping party instead! At the beginning of every new season, invite your friends over and trade old clothes along with your stories. It's fun, eco-chic at its best!

Go low-flow
Americans flush 4.8 billion gallons of water down the toilet every day. Take the easy step of filling a container with water and submerging it in your toilet tank. You'll cut back on your water bill and prevent hundreds of dollars being flushed away along with that extra water!
Unplug your life Forty percent of all electricity used in homes is for appliances that are turned off but still plugged in. Pull some cords on your way out the door next time and you'll see a huge savings on that electric bill! Using surge protectors with numerous outlets is a great way to turn them all off at once.