Booby Wall For Breast Cancer
A new campaign to get you thinking about your boobs

Jan 15 | archive | subscribe

In order to raise awareness, Canadian charity, Rethink Breast Cancer has come up with an attention-grabbing new campaign involving topless women on a Booby Wall.
Rethink is asking women to go topless for online photos in which they bare their breasts. The images will be posted online at www.boobywall.ca to encourage women to grab, touch and feel their own breasts to get familiar with them in order to detect abnormalities later on.

It was launched this week by Schick Canada, a razor company, asking women to upload photos of themselves along with a message.

“More young women need to be breast-aware and need to be participating in checking their breasts,” said MJ DeCoteau, executive director of Rethink.

Their goal is to get women less shy about being familiar with their breasts, because their apprehension to go for checkups and feel their own bodies results in breast cancers that could easily have been eliminated had they been caught on time.

Women can upload photos anonymously from their home computer but the new campaign also includes the Booby Booth. Equipped with a camera, women can enter the Booby Booth, perform a self-exam and take a photo of their breasts to post to the site. Participants can pose with their shirt on or off, in a bra or completely nude and the photos show no faces, only below the neck and above the waist.

Contributors can write comments or dedications to accompany their addition to the Booby Wall. One photo in the online exhibit shows the chest of a woman who has had a mastectomy and when the image is scrolled over it reads, "I am a happy 12-year survivor." Other notes read: "RIP Nana, you fought the cancer best you could", "Doing something I would never do for breast cancer," "Be brave and have faith" and "I salute breast cancer survivors."

With a tagline like, ‘Show your breasts some TLC (Touch, Look, Check.)’, how can you resist? boobywall.ca